Attracting Customers with Commercial Landscaping

A growing number of US consumers are shopping online instead of traveling to stores. Therefore, brick-and-mortar retailers need to be more creative about attracting customers, providing them with an experience worth the time spent in their cars and inside stores.

The right commercial landscaping can help. It’s the first thing shoppers notice when they arrive at a store — and, thus, the only chance to make a great first impression. Set the tone for their visit by targeting extra attention toward beautifying your retail site, making it exceptionally welcoming.

Here are some actionable landscaping tips that will take shoppers away from their laptops and mobile phones, and get them into your store:

Mimic the Feel of a Park

A goal for any retailer should be to create a space that will make customers want to linger and relax. The more time they spend in your store, the more likely they are to make a purchase or book a service.

When people feel comfortable, they tend to stay somewhere longer, so transform an otherwise barren area of grass into an inviting oasis. Install a patio with lounge seating, offering customers a cozy space to put down their shopping bags. Coordinate a few tables with umbrellas and surround them with lush plant life. Customize your planters by finishing them in shades of blue or green, as these colors are known to have a relaxing effect on people.

If your target market is families with kids, consider a splash pool or small play area, which can also easily be elevated with plant life installations.

Create Pleasant Views

If your restaurant has an extra space for an al fresco area, make the most of it. Bring in large, visually appealing planters with intriguing plants. Install cascading fountains and soft lighting to create a comforting mood.

Unless you’re going for an eclectic look, seek uniformity in your landscaping design. If the goal is to attract customers to your store, use the same plant throughout, along with matching colors and designs for planters. 

Incorporate a Tropical Feel

Large containers of exotic plants lend a vacation feel to retail spaces. Give visitors the impression that they’re off shopping in a far-away location, even if they’re only buying dish towels. To create a tropical look, add palms, variegated ginger and other colorful plants. Use planters in summery colors, such as green, yellow or orange — if they compliment your store design, that is. You can also get creative and customize your planter with fun, summer-themed designs, with engraved flamingoes or pineapples.

Bring in More Shoppers with PolyMade™

Usher shoppers inside with help from PolyMade™. We build beautiful, custom planters that add interest to any landscaping design. Our products are made carefully by hand and provide the durability of cast stone without the weight. 

Find the perfect planters for your property with PolyMade™. Get in touch with us today for the best in service.