Help the Public Navigate Your Property with Branding & Wayfinding
Public buildings, such as restaurants, apartment buildings, campuses, hotels, golf courses, and offices, frequently host guests, whether temporarily or long-term. You want your guests to get the most out of their experience, enjoying their time and navigating around your property with ease. Unfortunately, not all public spaces make it easy for the public to navigate, resulting in fewer customers and sales.
Fortunately, helping guests navigate your property is easy when you use PolyMade’s commercial planters to implement branding and wayfinding. Continue reading to learn how you can help the public navigate your property with branding and wayfinding with PolyMade, and a bit more about the process of building custom commercial planters.
What is Branding & Wayfinding?
Branding and wayfinding are excellent ways to integrate beautiful, seamless signage or planters into your landscape while helping people navigate your property. Compared to traditional signage, custom branding and wayfinding on your property adds subtle, sophisticated branding and wayfinding, combining permanent branding, integrated aesthetics, and dual function for landscaping and communication.
Benefits of Adding Branding & Wayfinding to Your Property
Whether you need wayfinding for a campus, hospital, complex, hotel, or downtown, branding and wayfinding help make your mark by incorporating emblazoned signage or planters around your property, offering many benefits. Below are just some of the many benefits of adding branding and wayfinding to your property:
Permanent Branding that Won’t Fade/Peel
For one, adding branding or wayfinding to your property creates permanent branding that won’t fade or peel while improving aesthetics. Permanent branding, especially when you build custom pieces with PolyMade, is a long-term addition to your property that will complement its beauty, never fading or peeling.
Integrated Aesthetics
Integrating branding and wayfinding across your landscape creates unified aesthetics throughout your property. Traditional branding and signage are often “tacked on”, taking away from your building’s aesthetic. However, PolyMade’s branding and wayfinding pieces are incorporated, blending seamlessly, never looking tacky.
Dual-function for Landscaping & Communication
Another benefit of adding branding and wayfinding throughout your space is that it’s a dual-function addition; landscaping and communication are seamlessly combined to offer an excellent customer experience for your guests. They’ll be able to find their way around your property while enjoying the beauty of your signage and planters.
Professional Upscale Appearance
Your branding and wayfinding pieces are customized to be beautiful and multifunctional, adding a professional, upscale appearance. No matter the function of your piece, it’ll be a perfectly detailed, decorative, and standout piece that complements your building’s aesthetic, never taking away from it. From incorporating logos and imagery to integrating donor recognition, your piece will be one that guests will admire.
PolyMade’s Branding & Wayfinding Capabilities
Modern landscapes no longer rely on dull, traditional signage. By incorporating PolyMade’s branding and wayfinding solutions, your property can feature planters that double as purposeful branding elements, placing your refined, functional signage throughout your property.
At PolyMade, our branding and wayfinding capabilities are available in two main options: logo engravings and Lexan signage. Our custom logo engravings are permanently etched into the planter surface, creating a polished look while providing long-lasting, maintenance-free branding. We also offer Lexan signage with precisely cut inserts in vibrant colors, adding depth and visual impact while ensuring exceptional durability that withstands the elements year after year.
PolyMade’s Branding & Wayfinding Applications
Depending on the function of your piece and vision, it can be used in several ways. Below are some of our branding and wayfinding applications:
Corporate identity
Wayfinding for campuses and complexes
Event/venue branding
Property recognition
Commemorative installations
If you’re interested in helping the public navigate your property with branding and wayfinding, PolyMade would love to help bring your vision to life.
Brand Your Space with PolyMade
Our custom commercial planters are unique to each client, offering custom shapes and sizes, a vast color library, and are built to ship and easy to install. Adding branding and wayfinding throughout your property improves your building’s and brand’s aesthetic.
From the first conversation to final installation, our knowledgeable team partners with you throughout the entire process. We help translate your ideas into a finished product that’s both visually striking and built to last. Whether you’re specifying commemorative installations, such as memorials or corporate identity for brand recognition, we fabricate lightweight solutions in virtually any design while ensuring easy handling and installation.
Connect with our team to learn how PolyMade’s branding and wayfinding pieces can enhance your project, simplify installation, and create an environment where plants—and properties—thrive.
