Hospitality Landscape Trends: Designing Outdoor Spaces That Drive Guest Engagement
Being in the hospitality industry, you understand the importance of guest satisfaction; guests who have a pleasant experience are more likely to return to your property, post positive reviews, and spread word-of-mouth recommendations that draw more attention to your business. Fortunately, keeping guests happy with your commercial property is in your control, and you hire only the best staff to keep your property looking at its finest.
Though routine maintenance like lawncare, window washing, and cleaning of common areas, trash removal, and HVAC servicing are done like clockwork around your property, the landscaping is just as important as the rest of your property’s components. Well-maintained landscaping with beautiful greenery and flowers attracts more customers and guests, keeping them happier.
Just as important as the plants you choose for your landscaping is creating outdoor spaces that drive guest engagement and help promote your brand and its recognition. Continue reading to learn why positive guest engagement is so important to your business and some tips for designing outdoor spaces that drive guest engagement for your commercial property.
The Importance of Guest Engagement
According to ConsumerAffairs, a whopping 91% of Americans own a smartphone, a 20% increase compared to a decade ago. That means nearly everyone in the U.S. has access to the internet, able to go online in a few short seconds as they unlock and click a button on their handheld devices. While people are still accessing websites via desktops, cellphones have taken over as the trendiest way to engage with a business, whether calling the business, looking up reviews, sharing their location or a picture on their socials, and posting reviews.
Understanding how many Americans have smartphones and how quickly and easily they can engage with your business on their phones should be a priority for every company. Promoting guest engagement by encouraging guests to leave reviews, post pictures on social media using hashtags, or share their location with friends and family can positively impact your business.
Though encouraging guests to post their positive feedback and reviews on your social media channels, they’re more likely to post negative reviews. According to LinkedIn, guests are three times more likely to share their negative experiences. Therefore, keeping your business and property in excellent shape and creating a beautiful ambiance and atmosphere to increase positive guest engagement is crucial to help spread positive reviews about your business rather than negative ones.
Tips for Designing Outdoor Spaces that Drive Guest Engagement
Whether designing a pool deck, terrace, restaurant patio, garden, or other outdoor space, you’ll want your design to pull guests in and increase engagement. Below are some tips for designing outdoor spaces that drive guest engagement:
Separate Your Outdoor Space into Zones
As previously mentioned, defining spaces into zones directs guests to certain areas of your outdoor space. Whether you’re trying to direct them to a pool deck, a restaurant with outdoor dining, an outdoor fire pit/lounge area, or a terrace, separating your outdoor space into zones will create designated areas you want your guests to rest or gather in. This makes them cozy while encouraging them to move around and stay longer.
Add Comfortable Seating
Whether they’re visiting your outdoor space for a social gathering, relaxing meal, getting work done, or just enjoying some quiet, adding comfortable seating is a great way to drive guest engagement. Comfortable couches or lounge chairs with options in shaded or sunny areas allow them to stay longer and have a positive experience.
Design Your Space for Day & Night
You want your guests to enjoy your space at all times, including day and night. To design your space for daytime and nighttime use, consider adding lighting, a fire pit, heaters, and music to create a cozy ambiance even in chillier temperatures.
Customize Commercial Planters
Looking for a way to tie all your designs together while creating designated outdoor spaces? Customizing commercial planters is a great way to drive guest engagement, define zones, and direct guests to designated outdoor areas while offering photo-worthy backdrops. A customized large planter with your company’s logo on the front in a color of your choice, with greenery or bright blooms, is sure to be a hit, increasing the likelihood that guests engage with your business and share their location online. Placing your logo on your custom commercial planter helps improve brand recognition and creates a more positive guest experience.
Why Design a Custom Commercial Planter with PolyMade?
PolyMade commercial planters are the best choice for your outdoor space, not only for guest engagement but for the health of your plants. Designing a custom commercial planter with PolyMade goes beyond what you’d expect from a typical custom planter company. What really sets us apart is the control you have over the design and the durability of our planters. With PolyMade, you can tailor every detail, from the shape and specifications to a wide range of colors and engraving options. The result? Planters that are truly your own, with nearly endless ways to make them fit your space.
Our modular planters are fabricated using a specialized three-layer composite assembly designed for durability and plant health. Made from high-density polystyrene, a lightweight material that provides superior insulation and reduces overall load, it’s ideal for rooftop gardens and hardscape applications. Reinforced with a polyurea coating, PolyMade’s planters are incredibly resistant to impacts and cracks, preventing structural fatigue. We finish each planter with a synthetic stucco layer for enhanced UV stability, weather resistance, and color retention that thrives in every climate.
You’ll never need to replace your PolyMade planter thanks to its extreme durability and ability to be repainted to match rebrands for future changes. Whether your brand is evolving or you envision something entirely different, our capabilities let us complement your color scheme, so you never have to waste money on replacements.
Drive Guest Engagement with Custom Commercial Planters from PolyMade
Our custom commercial planters are unique to each client, offering custom shapes and sizes, vast color options, and are built to ship and easily install. PolyMade creates commercial planters built to perform where others fall short, outperforming all other commercial planter materials. Engineered for long-term durability, our planters withstand extreme weather, temperature swings, and year-round outdoor use without sacrificing style. Every planter is crafted to enhance your space, adding a refined, professional look that elevates your property and supports your design vision.
From the first conversation to final installation, our knowledgeable team partners with you throughout the entire process. We help translate your ideas into a finished product that’s both visually striking and built to last, and sure to drive guest engagement. Whether you’re specifying planters for a plaza, terrace, pool deck, or a custom architectural feature, we fabricate lightweight solutions in virtually any design while ensuring easy handling and installation.
Connect with our team to learn how PolyMade’s custom commercial planter boxes can enhance your project, simplify installation, and create an environment where plants—and properties—thrive.
